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coffee-iPad-iPhoneAccording to the data released by research firm IHS iSuppli, Apple nabbed 69.6 percent of the tablet market in the second quarter on 17 million shipments worldwide. Samsung, on the other hand, came in second with 9.2 percent share on 2.3 million tablet shipments. Amazon took the third spot with 4.2 percent while Asus took the fourth spots with 2.8 percent share.

Rhoda Alexander, director for tablet and monitor research for IHS, said “Apple is making all the right moves to rebuild its dominant position in the tablet space. The company is pushing visual performance boundaries with the new iPad, while providing value customers with a lower-priced alternative, the iPad 2. With the expected entrance of the 7-inch version of the iPad in September, Apple is sending a clear message that it plans to dominate this market over the long term.”

iSuppli’s figures don’t include the latest major tablet launch of Google’s Nexus 7. After Nexus 7’s recent launch took off in a big way. The 16GB option quickly sold out on Google’s Play Store. The $249 device is now back in stock.

Alexander doesn’t necessarily believe that the Nexus 7, despite its early success, could hurt the Apple iPad. He also indicated that Microsoft’s Surface tablet, which is scheduled to hit stores this fall, is another promising device that won’t be able to keep up.
Alexander said, “Apple’s major media tablet rivals, Google and Microsoft, hope to challenge Apple in the second half of the year, but will be facing formidable headwinds with no sign that the market leader is backing off of its aggressive strategy in the market”.
Last June, research firm IDC believes Apple will own 62.5 percent of the tablet market by the end of this year, up from 58.2 percent last year.

Tom Mainelli, an IDC analyst, said last June, “The addition of the Retina Display and 4G capabilities to the third-generation products clearly enticed many current owners to upgrade. Apple’s decision to keep two iPad 2s in the market at lower prices–moving the entry-level price down to $399–seems to be paying off as well.”

Overall, the tablet market had a strong second quarter, with 24.4 million units shipping worldwide during the period. 20.3 million tablets shipped worldwide in the first quarter of 2012.