For most businesses, smartphones and tablets will not entirely replace PCs, but the availability of smartphones and the increasing popularity of tablets are altering the way businesses look at their device strategies and the way consumers embrace these devices. In the case of companies, businesses need to adopt mobile marketing practices and a mobile-friendly web presence permit an acceleration of that schedule in direct connection to the speed at which mobility is reshaping the world. Here are some compelling arguments steering towards the value of mobile to businesses.
The mobile industry is growing… really fast
Gartner says smartphone sales grew 46.5% in second quarter of 2013 and exceeded feature phone sales for the first time. Worldwide mobile phone sales to end users totaled 435 million units in the second quarter of 2013, an increase of 3.6 percent from the same period last year. Sales of feature phones to end users totaled 210 million units and declined 21 percent year-over-year.
Don’t let the trend pass you by
Gartner predicts that by 2014, there will be a 90% mobile penetration rate and 6.5 billion mobile connections, that about the number of people in the entire world. They go on to say that mobile phones will overtake PCs as the most common Web access device worldwide. If that alone is not reason to maximize one’s mobile presence, here are some other things to consider.
Protect and enhance your brand
Most companies are still behind and are not improving the web experience for mobile, which is incredibly damaging for their brands. There have been numerous studies that show a consumer will abandon a website in less than five seconds if the experience is not good enough.
Take a look at your website on a smartphone. Is it hard to navigate? Slow performing? Does it require a lot of pinch and zoom just to get from one page to the next? Now imagine your customers, prospects and prospective employees experiencing this. Does the experience support your brand image as a tech-savvy, customer-focused organization?
At FastTrack IT Academy, we have noticed an increase of mobile users accessing our website and as a result we redesigned our own site using Responsive Design to make the mobile experience as easy and compelling as the desktop.
Have a Mobile App
Gartner predicts that there will be 310 billion downloads of mobile apps by 2016, generating sales of $74 billion. Mobile apps for consumers, such as the Candy Crush Saga game and WhatsApp, a messaging system for smartphones, are the bestsellers, but business apps are becoming more popular.
More and more businesses are having their own mobile apps to better serve their customers. Businesses like Unilab, Visayan Electric Company, and government organizations like Department of Science and Technology saw the potential so they sent their IT Team to train with us in Android and iOS.
Your mobiles app is a great vehicle for creating good feeling about your brand.
Rethink your content
When your customers are seeking information they look for that is easy-to-access and fits on their phones or tablets, whether it is text, imagery or video. As a business, you now need to make sure that relevant content is convenient and accessible not only on the desktop, but on mobile devices as well.
Respond quickly to your customers
Mobile devices made businesses and consumers interact with each other faster. Accessibility and sociability is the name of the game. Consumer engagement can make or break your brand.
Establishing the personalized user experience
Mobile devices present a more personal, one to one medium than businesses have ever had. People wear them, carry them and keep them next to their beds at night. Why wouldn’t you want to generate a relationship through a medium that offers that kind of access? Mobility is changing us, driving new habits, changing the way we live, connecting us with the world.
So what are you waiting for? It’s time to make your business and team mobile ready.
Is your company already embracing the mobile world?